Catching the Wave – Seizing the Opportunities of the Sustainability Transformation


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Catching the Wave – Seizing the Opportunities of the Sustainability Transformation

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Business and biodiversity basics Integrating biodiversity into a business context

The transformation of sustainability is gaining momentum. Many multinational companies recognize the growing strategic importance of sustainability and are proactively assessing operational risks and seizing business opportunities. Long-term ambitions have been set to reach the goal of net zero emissions, be good for nature and improve social outcomes. However, the short-term steps being taken to achieve long-term sustainability goals often fall short, and companies struggle to imagine the new markets that transformation will bring. Why?

The WBCSD and ERM engaged in a dialogue to discover what is holding companies back and what practical steps can be taken to drive immediate and decisive actions aligned with long-term sustainability ambition and market success. To this end, a series of in-depth interviews were conducted and active conversations were held with more than 130 company executives from around the world and sustainability experts about what needs to be unlocked in business operations and in the mindset of senior managers to drive change. In "Catching the Wave", the findings are presented and a series of measures are presented that can help companies successfully navigate this period of sustainability transformation and accelerate their pace of development.

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