7 principles for communicating nature-positive action


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7 principles for communicating nature-positive action

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Integrating biodiversity into a business context

What does it really mean to be nature-positive? How do you manage to be positive for nature? Who is responsible for achieving this? How do we talk about it?

In some cases, communication can mean spreading the action widely among a multitude of contacts. In other cases, it means subtle communications and targeted to key stakeholders.

The WBCSD has developed seven useful principles for companies that offer nature-positive communications, which consist of:
1. Accountability goes beyond shareholders;
2. Inclusive and equitable communication is essential;
3. Environmental greenwashing will turn against you;
4. Being quiet doesn't help anyone;
5. Talk to your critics;
6. Get internal alignment;
7. The power of the collective.

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